How to Handle "Buyers" Who Can't Buy, but Want to Look at Houses Anyway


In this video, Kevin discusses how to address "Buyers" (that are really non-buyers) who want you to go show them properties. Buyer leads generated from the internet are typically the slowest and lowest quality prospect to work with. That doesn't mean they will never buy...it just means you will spend a lot of time with a higher probability that you will be wasting your time.

The buyers you want to show houses to are R.A.W. (Ready, Able, and Willing) buyers. 

Here are the 3 options:
1) Set up an Auto search for them that gives them properties that fit their criteria, and they drive by till they're ready to actually buy. Educate them on why you are not going to show them properties until they are actually ready to buy. Watch the video for how to do that.
2) You can refer them to an agent that's willing to show them houses they are not going to buy.
3) You can show them yourself until they're ready...it's just not productive.

Respect yourself as a professional. You don't get paid for showing houses. You get paid for helping clients find and purchase a house.

Sample Buyer Consultation – Nikki Ubaldini

Sample Buyer Consultation

Featuring Marybeth Tortoriello and Dana Sanfiorenzo of the Keller Williams Realty West Monmouth office.

Showing Property: The Right Questions to Ask

According to the NAR, 87% of people came into real estate with ZERO selling skills. Unfortunately, after a year, many still had the same skills and their incomes matched that.

So many agents just SHOW homes, while top producing agents focus on SELLING them. 

How do they do it?....Basic Selling Techniques when showing homes!

Here are some key questions you should ask when showing homes to illicit a buyer to write on offer: (Most should be OPEN ENDED questions)
  1. What do you like BEST about this home?
  2. What changes would you make to call this home?
  3. Where would you put your furniture?
  4. If you were to write an offer, where would you start?
  5. (Direct Close Ended Question) Would you like to buy this home?

Important Note: These questions are designed to help a buyer client to make a decision, NOT to buy the wrong home. NEVER try to convince a buyer client to buy the wrong home.  

Close the Buyer

Scripts to Convert Showings into Buyer Consultation Appointments

Learn the scripts top buyers agents use to convert buyers viewing a home into buyer consultation appointments back at the office.

The Buyer's Consultation

Get Buyers to a Consultation